SEO Certification Exam

What Is SEO?

The technique of increasing the quality and quantity of search engine traffic to a website or a web page is known as search engine optimization. SEO focuses on unpaid traffic rather than bought or direct traffic. Unpaid traffic can come from a variety of sources, including picture, video, academic, and news searches, as well as industry-specific vertical search engines.

SEO evaluates how search engines work, the computer-programmed rules that govern search engine behavior, what people search for, the actual search phrases or keywords placed into search engines, and which search engines are favoured by their targeted audience as an Internet marketing strategy. SEO is done because when a website ranks higher in the search engine results page, it will receive more visitors from the search engine (SERP). These visits may be converted into clients in the future.

In the mid-1990s, when the first search engines were cataloging the early Web, webmasters and content suppliers began optimizing websites for search engines. Initially, all webmasters had to do was submit a website's address, or URL, to the various engines, who would then send a web crawler to crawl the page, extract links to other pages, and return information found on the page to be indexed. A search engine spider downloads a page and saves it on the search engine's own server in this procedure. A second software, known as an indexer, extracts information about the page, such as the words it includes, where they are located, and any weights assigned to certain terms, as well as all links on the page. All of this data is then entered into a crawl scheduler to be crawled at a later time.

The benefit of a high ranking and exposure in search engine results was recognized by website owners, offering an opportunity for both white hat and black hat SEO practitioners. According to Danny Sullivan, an industry researcher, the term "search engine optimization" first appeared in 1997. Bruce Clay, according to Sullivan, was one of the first to popularize the term.

Salary Range of A SEO Professional

Depending on the experience level and the demographic area, the salary of a SEO Professional varies widely.

The following is the average SEO Professional Salary in USA:

The following is the average SEO Professional Salary in India:

What Is SEO Certification?

SEO Certification assesses a person's knowledge of the search engine as well as their understanding of marketing concepts. A variety of certifying authorities, ranging from government agencies to commercial enterprises and organisations, offer the SEO certification. Certifications are normally obtained by the completion of an online or offline exam.

All certificates have their own set of benefits, such as international recognition, career opportunities, freelancing, and so on. So, SEO certification is an online exam that evaluates a Professional's skills and knowledge in order to match them with the suitable opportunities.

Why should you take this Online SEO Certification?

The online SEO certification from Loopskill will assist you in becoming a certified Professional. You can take this exam and by scoring 70% you will become an internationally certified SEO Professional. This certification will help you in three different ways:

• You can demonstrate your SEO certification to potential employers and can stand out of the crowd.
• You can apply for great jobs using loopskill website or app; moreover, our partners companies will contact you directly for full-time or part-time opportunities depending on your skills & requirements.
• Loopskill is not just a platform to get certified or to find full time jobs; here being a certified Professional you can also do freelancing for the clients around the globe. You will be approached by the clients who need your help in building some web based platform or some app based platform.

The loopskill’s online SEO certification is created to help people in exploring and achieving their full potential so they can get connected to the best opportunities around the globe.

SEO Techniques

Recognize the Core Web Vitals of Your Site

Core web vitals is a new SEO word you may not be familiar with. However, by 2021, you must be aware with what these terms signify and the metric benchmarks that support them. Page Experience, a new algorithm that ranks pages based on Google's basic web essential ratings, will be released in May.

Google Passage Ranking Optimization

In October of 2020, Google introduced Passage ranking, which allows individual passages on web pages to be ranked alongside the entire page. What is the significance of this? This means that Google can extract portions from a page, even if the page is about a different subject from the one displayed in the SERP.

Concentrate on the Featured Snippets

If you haven't already, featured snippets should be a component of your plan in 2021. Featured snippets, sometimes known as the holy grail of search, appear in a rectangular box at the very top of the SERP page, in position zero.

Understand the EAT Principle.

EAT stands for knowledge, authority, and reliability. It's essentially an evaluation of your brand's online reputation. Google gives established, brand-authentic, and trustworthy sites a higher ranking than newer sites.

Multiple Long-Tail Keyword Phrases are Supported

Google's search engine becomes more advanced with each algorithm update it makes. Google has now claimed that it can recognize relevant subtopics of a search. For example, if you search for "home workout equipment," Google now recognizes that "cheap equipment," "premium options," and "compact space ideas" are important subtopics, and SERPs will provide a broader set of results.

Produce New Material

This may sound self-evident, but often marketers get caught up in the nitty gritty of on-page SEO and forget to focus on developing new, high-quality content for searchers. Remember that every day, approximately 4.4 million blog entries are published. It's easy to get behind if you're not creating new content on a regular basis.

Replace any outdated content

Even if you're busy developing new content, you can't forget to keep your existing content up to date. This is a crucial SEO strategy for the year 2021. If all you do is post new material, your old content will fade away and become obsolete. Don't skip out on the chance that those old postings could provide because you presumably put a lot of time into them.

User Experience is a priority

To be honest, every SEO approach should somehow connect to increasing the customer experience. That is the essence of SEO. This will be more vital than ever before in 2021.

Don't Forget About Photographs

Google Images is responsible for almost 20% of all web searches in the United States. To succeed in SEO in 2021, you must understand how to optimize any image for search.

Increase the number of backlinks you have

Backlinks are the lifeblood of search engine optimization. You can't have a successful SEO strategy in 2021 if you don't focus on building high-quality backlinks to your website.

Advantages of SEO for Companies

You'll be able to generate more high-quality leads

SEO generates more leads than any other marketing tactic, according to 57 percent of B2B marketers. The same may be said for business-to-consumer marketing. According to a report published by the Search Engine Journal,

It Isn't Necessary To Pay To Rank Organically

The fact that you don't have to spend to rank is one of the most important benefits of SEO. Organic rankings are purely determined by the algorithms of search engines.

People believe in organic results

Despite the fact that PPC ads display above organic search results, around 67 percent of users prefer to click on organic results. According to “Zero Limit Web” research

You Have the Ability to Stay Ahead of the Competition

Consider two companies in the same industry that make the same products and sell them for the same price. One of them has a website that is search engine optimized, whereas the other does not. Which firm do you think would get more clients if all other factors are equal?

Search Engine Optimization (SEO) Results Can Be Measured

One of the most noteworthy advantages of SEO is the ease with which you can track the data that indicate the success of your SEO efforts. You are not obligated to remain in the dark. You're well aware of how beneficial it has been to your company's growth.

Search Engine Optimization (SEO) is a long-term marketing strategy

While good SEM may have a significant impact on the organization in the first few years, SEO efforts will increase with time, resulting in better results over several years.

Enhances the user experience

User experience is a crucial Google ranking factor and an important aspect of SEO. “Google has learnt how to interpret a good or unpleasant user experience, and a positive user experience has become a vital part to a website's success,” according to Search Engine Journal.

Other Websites Can Help You Build Relationships

An SEO plan can also help you gain links from reliable websites. This means that focusing on outbound SEO methods is an important component of optimizing your sites. Even Google prefers interlinked websites, so you should focus on incorporating connections to other sites and promote them in your content.

Ensures high-quality traffic

SEO would surely help you attract higher-quality visitors. Visitors to your website that are actually interested in your products are far more inclined to do so. Keyword research is critical since it allows you to target people who are looking for the keywords you've chosen to rank for.

Promotes Brand Recognition

SEO aids in the recognition of your brand among your most likely buyers. Customers have a range of questions as they go through the buying process. People now tend to do a lot more research before purchasing something because there is so much information at their fingertips.

Important Topics to Learn & Master in SEO

 Learning SEO will guide you that how to bring your business to the top results to reach your right targeted audience through the free searches. 

• SEO Course Fundamentals
• Google Algorithm
• Search Operators
• Indexing, Caching
• Search Commands
• Tags that help in SEO Rankings
• Keyword Research in SEO Training
• Type of Keywords
• Keyword Research Techniques
• Google Insights/Trends
• Choose Right Keywords
• Long Tail Keywords
• Competitor Analysis
• Customer Reviews
• User Experience
• Technical Aspects
• Customer Trust
• Technical optimization
• SEO On-Page Optimization
• Keywords Research & Analysis
• LSI Technique
• Initial Site Analysis
• Keywords Density
• Keywords Placement
• Keyword Stuffing
• Page Mapping of Keywords
• Title & Meta Tag Optimization
• Anchor Text
• Paragraph & Tag Optimization
• No Follow Links
• Dofollow Links
• Internal Links
• External Links
• ALT Image Optimization
• 301 Permanent Redirection
• 302 Temporarily Redirection
• Content Optimization
• H1, H2, Heading Tags
• XML Sitemap
• Html Sitemap
• Robots file
• Canonical Tag Optimization
• Checking Keywords Ranking
• 404 Error Removal & Redirects
• Footer Optimization
• Header Optimization
• Creating of Favicon
• URL Renaming / Re-writing
• SEO Off Page Optimization
• Search Engines Submission
• Directory Submission
• Social Bookmarking
• Blog Commenting
• Blog Posting
• Article Submission
• Ping Submission
• Image Submission
• PPT Submission
• PDF Submission
• Profile Creation
• Business Profile Creation
• Logo Submission
• Info Graphic Submission
• Video Submission
• Free Classified Submission
• Google Map Creation
• Address Verification
• Question & Answering
• Local Business Listing
• Google Business Reviews
• Guest Posting
• Forum Postings
• Web 2.0 Submission
• SEO Tools and Extensions Uses
• Google Webmaster Tool
• Google Analytics Tool
• Semrush
• Woorank
• Screaming Frog
• Mozbar
• Ahref
• Open Site Explorer
• Plagiarism Checker
• Disavow tool
• Page Speed Insight
• Google Tag Manager (GTM)
• Similar web
• Website Mobile Friendly

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