Digital Marketing Certification Exam

What Is Digital Marketing?

Digital marketing is a type of marketing that promotes products and services through the use of internet and online-based digital technology such as desktop computers, mobile phones, and other digital media and platforms. Its growth in the 1990s and 2000s revolutionized the way brands and businesses utilize technology to sell themselves. Digital marketing campaigns have become more common as digital platforms have become more integrated into marketing plans and everyday life, and as people increasingly use digital devices instead of visiting physical stores, using a combination of search engine optimization (SEO), search engine marketing (SEM), content marketing, influencer marketing, content automation, campaign marketing, and more. Non-Internet channels that supply digital media, such as television, mobile phones, callback, and on-hold mobile ring tones, are included in digital marketing. Digital marketing differs from online marketing in that it extends to non-Internet channels.

The evolution of digital marketing is inextricably linked to the advancement of technology. Ray Tomlinson delivered the first email in 1971, and his technology provided the platform for users to transmit and receive information over multiple machines. However, the year 1990 is more often recognized as the beginning of digital marketing because it was then that the Archie search engine was built as an index for FTP sites. Computer storage capacity was already large enough in the 1980s to store large volumes of consumer data. Companies began to choose internet approaches like database marketing over limited list brokers. These databases allowed businesses to keep better track of their clients' information, altering the buyer-seller relationship. The manual process, on the other hand, was inefficient.

The phrase "digital marketing" was initially coined in the 1990s. Customer Relationship Management (CRM) software became an important component in marketing technology with the introduction of server/client architecture and the ubiquity of personal computers.

Salary Range of A Digital Marketing Professional

Depending on the experience level and the demographic area, the salary of a Digital Marketing Professional varies widely.

The following is the average Digital Marketing Professional Salary in USA:

The following is the average Digital Marketing Professional Salary in India:

What Is Digital Marketing Certification?

Digital Marketing Certification assesses a person's knowledge of the marketing ideas as well as their understanding of digital and physical concepts. A variety of certifying authorities, ranging from government agencies to commercial enterprises and organisations, offer the Digital Marketing certification. Certifications are normally obtained by the completion of an online or offline exam.

All certificates have their own set of benefits, such as international recognition, career opportunities, freelancing, and so on. So, Digital Marketing certification is an online exam that evaluates a Professional's skills and knowledge in order to match them with the suitable opportunities.

Why should you take this Online Digital Marketing Certification?

The online digital marketing certification from Loopskill will assist you in becoming a certified Professional. You can take this exam and by scoring 70% you will become an internationally certified digital marketing Professional. This certification will help you in three different ways:

• You can demonstrate your digital marketing certification to potential employers and can stand out of the crowd.
• You can apply for great jobs using loopskill website or app; moreover, our partners companies will contact you directly for full-time or part-time opportunities depending on your skills & requirements.
• Loopskill is not just a platform to get certified or to find full time jobs; here being a certified Professional you can also do freelancing for the clients around the globe. You will be approached by the clients who need your help in building some web based platform or some app based platform.

The loopskill’s online digital marketing certification is created to help people in exploring and achieving their full potential so they can get connected to the best opportunities around the globe.

Digital Marketing Techniques

Use of social media for marketing

The most significant digital marketing tactic is a strong social media presence. There are numerous methods for promoting a company's social media presence. Employing social media influencers to promote businesses on their own social media accounts, as well as brands actively posting and engaging on their accounts to promote their image, are examples of this.

Search Engine Optimization (SEO)

Search Engine Optimization, or SEO, is a digital marketing method that entails increasing traffic to a website by ensuring that it ranks higher in search engine results, such as Google's. This method aids in corporate marketing by increasing brand awareness.

E-mail Promotion

Email marketing is a terrific way to attract people to return to a business and buy new things. After a customer makes a purchase, a business must first convince them to sign up for an email list. Then, based on the information they gained from the emails, these clients are quite likely to return.

Content Promotion

Information marketing is the process of continually producing valuable and relevant content across several channels. By positioning itself as a corporation that is in touch with and vital to the world, a brand may utilize content marketing to increase brand awareness. Nike, for example, is continually conducting ad campaigns for athletes who are on the rise.

Video Promotion

Because of the easy access to videos that technology has offered, video marketing works well with content marketing and is also a prominent approach in digital marketing. Companies may instill a lasting brand image in the minds of their audiences and encourage them to consider purchasing by producing high-quality commercials.

Advertising on the Internet

Create clickable adverts for placement on famous websites to help brands sell themselves more successfully. Advertisements for various companies may display on the side of an article on a website such as ESPN or CNN.

Affiliate marketing is number seven

Affiliate advertising is when a corporation pays a valuable spokesperson with a large audience, such as a blogger or social media influencer, to write about their firm in order to enhance its circulation. Kylie Jenner, who is in the top ten on Instagram in terms of total followers, recently tweeted about a brand named Fashion Nova. Because of Jenner's big Instagram followers and influence, this post quickly raised Fashion Nova sales.

Personalization in general

Personalizing brand awareness and developing a distinct style can influence whether or not a firm is successful. Nike's distinctive swoosh emblem is an example of this; when people see it on a shoe or piece of apparel, they immediately associate it with the great quality Nike is known for.

Developing an App

Creating an app is the final popular digital marketing method. Creating an app for a brand can provide viewers with an easy way to communicate with the brand, as well as display where they can purchase and be notified of new products.

Advantages of digital marketing

Convenient and Quick Service

One of the most significant benefits of digital marketing is the convenience and speed of service. Reaching markets and connecting with people all around the world has never been easier thanks to the internet. The cost of transportation has decreased as a result of online order placement, making purchasing goods from all over the world simple and convenient. Furthermore, you may use a mouse to download digital products from the internet.

Operating Costs are Low

One of the most significant benefits of digital marketing is the low cost of doing business. Advertising through digital marketing is less expensive than traditional forms of advertising, such as newspapers, television, and radio. For example, instead of mailing out the same material, you can send it via email, saving money on printing, paper, and postage.

Demographic Targeting

When you market your products and services online, you can target your audience based on demographics. This helps you to concentrate your efforts on the people to whom you really want to sell your goods or services. You can better target your marketing efforts on certain demographic regions with demographic targeting.

Marketing Products Globally

You may use digital marketing to sell your products and services all over the world. You can easily obtain millions of viewers and reach a large number of individuals from all over the world if you do SEO vigorously for several months. Unlike traditional marketing, digital marketing allows you to reach customers all over the world by offering your products and services online. You can communicate with your target audiences from any country in the world, regardless of where they are located.

Multitasking Capacity

One of the key advantages of digital marketing is the ability to handle millions of customers at once. If a website's infrastructure is efficient, a large number of transactions can easily take place at the same time. Despite the millions of transactions, your website is able to deliver good service to every customer that purchases something online.

All Day – Marketing is available 24 hours a day, seven days a week.

Unlike traditional marketing, digital marketing saves money and operates around the clock, which means your marketing initiatives are active 24 hours a day, seven days a week. Furthermore, you will not have any regional or international time differences that could affect the availability of your online offerings, making it easier for you to see your marketing campaign anytime you open your computer and connect to the internet.

Automated and Tech-Oriented Marketing

Because of one-mouse-click automation, digital marketing is undeniably easier than traditional marketing. You don't have to outsource various tasks to the best people in digital marketing, unlike offline marketing. Instead, using a more tech-savvy, automated way can work wonders, allowing you to turn every area of your company's operations into a fully automated system.

Diversified Marketing & Advertising

When it comes to targeting your audience, diversification is crucial in your marketing and advertising initiatives. Diversification refers to the ability to reach out to prospects using a variety of approaches and strategies—and diversification is made much easier with digital marketing.

Optimising a Campaign with Simple Tweaking

Something must be modified in marketing and advertising in order to optimize your campaigns. And, in comparison to its digital equivalent, digital marketing is significantly easier to alter. If the campaign has to be changed, digital marketing allows you to do so without having to deal with downtime, service interruptions, or even shutting down the entire system.

Important Topics to Learn & Master in Digital Marketing

Learning Digital Marketing will guide you that how to bring your business to the top results to reach your right targeted audience through the free searches. 

• Digital Scenarios
• E-Commerce Marketing
• Search Engine Optimization (SEO)
• How to Monetize Your Blog
• Search Engine Marketing (SEM) – Google Ads
• Content Marketing
• Advance Content Strategy
• Design Essentials
• Social Media Marketing
• Influencer Marketing
• Brand Reputation Management
• Web Analytics
• Creative Strategy
• Media Planning
• Soft Skills
• Email Marketing
• App Store Optimization (ASO)
• Website Planning & Development
• AD Psychology
• Copywriting

Need Support or Some Doubt

If you have some doubt or need our support you can simply WhatsApp us at +91 9816685212. You can also email us at support@loopskill.com